Chart: IAB advertising banner formats

This page provides a visual illustration of banner formats recommended by the IAB. Move your cursor over the various banner formats to highlight them. For the most recent format recommendations, see www.iab.net

leaderboard: 728x90
full banner: 468x60
half banner: 234x60
wide skyscraper
160x600
skyscraper
120x600
square pop-up: 250x250
vertical banner
120x240
large rectangle: 336x280
medium rectangle: 300x250
vertical rectangle: 240x400
rectangle: 180x150
button 1
120x90
micro bar
88x31
button 2
120x60
square button
125x125